How to manage complex customer journeys
Unite is offering sustainable business solutions. The German E-Procurement platform provides an integrated marketplace called Mercateo and a procurement portal which supports companies and public sector organizations in their buying processes. As part of it’s rebranding and an expansion of the management board in 2022, customer centricity became an important element of Unite’s strategy.
So the team decided to implement a Customer Journey Management with cxomni. Previously, journeys and data were updated manually. The company also wanted to create a central repository for journeys, touchpoints, and associated insights like pain points and opportunities. It quickly became clear that only a database-driven system approach could address this complexity.
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Overview
Collaborate across teams to create customer journeys
Merge your journey maps with a framework designed for your company
Connect data sources with your customer journeys and touchpoints
Distribute relevant insights and trigger actions – continuously and automatically
Overview
Your toolbox for a standardized CX/UX taxonomy
Connect all data sources at Touchpoints and Customer Journeys
Orchestrate insights on requirements and recommendations for action
Overview
Overview
cxomni was founded as a start-up in Munich and is a thought leader for Customer Journey Management
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