Customer experience as a competitive advantage in the insurance market
In this case study, you’ll find valuable best practices for CX management with customer journey mapping software. You will also learn how the Munich-based life insurance company LV 1871 integrates customer experience as a central topic into its corporate strategy.
For this purpose, the company has an internal CX organization, the CXM Champions, which uses cxomni to visualize and analyze all customer journeys and customer actions. In addition to journey mapping, the team works with quantitative surveys. They provide insights into customer expectations and requirements. Thanks to the cxomni software, LV 1871 maps complex sub-journeys with customer emotions, responsible departments and user feedback in a multi-dimensional and database-based manner.
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Overview
Collaborate across teams to create customer journeys
Merge your journey maps with a framework designed for your company
Connect data sources with your customer journeys and touchpoints
Distribute relevant insights and trigger actions – continuously and automatically
Overview
Your toolbox for a standardized CX/UX taxonomy
Connect all data sources at Touchpoints and Customer Journeys
Orchestrate insights on requirements and recommendations for action
Overview
Overview
cxomni was founded as a start-up in Munich and is a thought leader for Customer Journey Management
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