cxomni featuring Forrester: Expert Webcast on Journey Management Frameworks
Wolfgang Weber, CEO and founder of cxomni, and Joana de Quintanilha, Vice President and Principal Analyst at Forrester, discuss the latest trends and developments in the areas of Journey Management and present best practices and strategies that help companies address their customers’ expectations.
Playbook: Introduction of a holistic Journey Management Framework
How to manage complex CX projects! With this Journey Management Playbook, you’ll lay the foundation for a framework, implement the right governance tools, and ensure effective use of insights from your organization’s journeys. An active Journey Management Framework fosters customer-centric collaboration by connecting frontline departments and their individual initiatives into one big picture. Complex customer […]
Hype vs. reality: What is a Customer Data Platform?
What is a CDP? Does the current hype around customer data platforms match reality? Let’s take a closer look.